It’s inevitable to have customers who may forget their booking or appointment details. Do away with the hassle of having to manually remind every customer – Trade Terminal includes email and SMS notifications for both customers as well as staff members. These include notifications for confirmation of new bookings, update of existing bookings, or cancellations. Reminders have been shown to greatly reduce the likelihood of no-shows and last-minute cancellations. Regular cancellations can also be tracked through the customer database to identify need for further action and customers with higher risk.