Australian consumers’ now expect the convenience to book services online when shopping for all types of services from all types of industries.
More than 3 billion people are now using the Internet and it is continuing to grow at around 10% per year. In 2017, an estimated 1.66 billion people worldwide purchase goods and services online.
Australians that are increasingly time poor and already familiar with booking services online are doing it more frequently.
Baby boomers still have the highest disposable income but the Millennials (from 25 to 35) that have grown up with the internet now make up a very large proportion of the population.
Millennials are savvy online shoppers and expect to access information, products and book services at the touch of a button on their mobile device or laptop computer.
Small, medium and large businesses who are investing in online innovations such as an online booking system and focusing on customer experiences are seeing their efforts pay off.
Implementing an online booking system will directly increase revenue for your business in a number of ways:
Find new customers
An online booking system will increase new customer sales via website conversion.
If you have paid for a website and any marketing you want to convert any traffic to new customers that are driven to your website.
New customers can click on a visual diary of your service staff and book and pay for your services online 24X7 without the need for a phone call or email.
Shoppers are more informed than ever – with information, reviews, and comparisons at their fingertips – making it crucial for businesses to deliver on their expectations or start losing customers to competitors.
Get repeat customers
New customers that have had a great experience with your company can become a repeat customer with a click of a button.
They simply select an available time from a visual diary of your staff and decide on the service and how they wish to pay.
Customers will appreciate how easy it is to do business with you and they will receive an immediate booking confirmation email and reminders.
Save money on resources
Telephone bookings are being quickly phased out and replaced by an online booking system.
Take new and existing bookings online 24X7 without the cost of staff answering calls and replying to emails.
Your business will save money and time using the online booking system staff/customer email and SMS notifications and you can make better and more informed management decisions using staff/customer real-time reports.
Grow your business
New and existing customers will see that you have invested in online innovation such as an online booking system and appreciate your focus on the customer experience.
Australian businesses that are quickly evolving from a telephone based booking system to an online booking system are staying ahead of the competition by quickly catering to the online expectations that come from customers in 2018.
Using customer and staff real-time booking report data will enable more effective sales and marketing plans and help with more efficient staff management.