The ever changing business landscape is being driven by the Millennials (also known as Generation Y).
Millennials have grown up with using digital technologies and purchase the majority of goods and services online. Everything from Fitness instructing lessons, dog grooming, trades, movie tickets, driving lessons to even groceries is purchased online usually via there smartphone without the need for a phone call.
These days, appointments and bookings are made online for just about any service. Consumer demand for services online is growing rapidly – a trend that is only going to continue.
So here are 8 reasons to have an online booking system:
Make it easy for your customers to do business with you. Customers demand flexibility and being able to book your services 24/7 easily online without a phone call. It will grow your business.
Digital Marketing is an ongoing and expensive process so you need to convert as many customer visits to your website into sales and an online booking system will increase this conversion.
Save time and money. Online bookings via your website will provide your customers with a clear view of your availability without a phone call or email. It simply will save you and your customer’s time and thus money.
Improved customer service. Each of your customers will have the benefit of an online portal that links them to your business. It has all booking details, invoices and communication in one central and up-to-date location.
Don’t let your business be left behind. Millennials demand the ability to go to a business website and make an online booking, payment and confirmation via the internet and mostly on their smart phones. If you don’t have this option they won’t make a phone call or send an email enquiry instead they will go to your competition.
Better marketing and better sales revenue. Understanding your business clients and staff via data and reports. If you use a good online booking system, then you will have all your previous customer’s data in an easy to use system. A business owner can work out where there sales is coming from and where to concentrate their marketing on using this data.
Reduce cancellations and improve communication. Customers and staff will at times forget their booking details. Automatic Email and SMS notifications are sent via the online booking system for new bookings, update of existing bookings, cancellations to both customers and staff. These reminders will save you time and money and reduce cancellations and no shows. You can easily see which clients have cancelled before and are a risk of cancelling again.
Easy to use and cost effective solution. Online booking system is very easy to use and can be set-up in a matter of minutes. If you obtain just one online booking through your website a month from a new or existing customer you have justified the use of an online booking system for your business.